Mission Statement
At Better In Person, we come with the heart of a steward, a humble heart, and the wisdom gained through experience. Our mission began when my son shared the meaning of BIP (Better In Person)
and it resonated deeply with us. We are committed to hearing, and uplifting our community, especially those at risk.
Our goal is to provide wraparound services that help individuals overcome life’s trials and tribulations. We strive to support youth in navigating their educational journey, ensuring they stay on track and are not pushed into the risk of incarceration. We are dedicated to creating plans that, when followed, lead to success.
We believe in the power of change and are here to make that change happen. We are passionate about helping young people realize their potential and empowering them to thrive, not just survive. Together, we can build a brighter future.
Leon "BIP" Roberts
CEO
Leon Joseph Roberts, affectionately known as BIP, is a proud Oakland native whose journey is rooted in both athletic achievement and community service. Born and raised in Oakland, BIP's passion for sports and his determination led him to be drafted into professional baseball at the age of 17. He spent 18 years in professional baseball, including 12 seasons in the major leagues, but never lost sight of his roots. Throughout his career, he consistently returned to his community to give back and serve as a role model.
After retiring from professional baseball, BIP returned to his alma mater, Skyline High School, where he became a coach and mentor, dedicating his time to uplifting youth in the community. His impact was recognized by the city of Oakland, which honored him as a mentor for his invaluable work in guiding and inspiring the next generation.
Driven by a deep passion for social change, BIP became involved with various community-based organizations (CBOs) aimed at helping marginalized, underserved, and formerly incarcerated individuals. He developed a particular focus on assisting those who have been incarcerated, helping them regain their footing and reintegrate into society.
Currently, BIP serves as the CEO of BIP: Better In Person, an organization founded with the mission to help youth navigate the challenges of life, particularly those at risk of falling into the cycle of incarceration. With a heart of a steward and a wealth of wisdom, BIP brings a humble, yet impactful approach to guiding youth through the pitfalls of life.
For over 23 years, BIP has also worked in television, witnessing firsthand the struggles faced by young people who feel abandoned by society. Now, he is more committed than ever to reigniting their dreams, offering hope, guidance, and resources to empower the youth of today.
David Azimi
Board Member
David Azimi is a seasoned professional with over 20 years of experience in sales, finance, and leadership. As Vice President and Sales Manager, he has built a reputation for strategic growth, strong negotiation skills, and a results-driven approach. His expertise spans high-level client relations, team development, and navigating complex transactions.
Beyond his professional achievements, David is a dedicated family man who enjoys Spartan Races with his son and is a passionate sports fan. His commitment to excellence and integrity has earned him the trust and respect of colleagues and clients alike.
Brian Guinn
Board Member
Brian Guinn is a dedicated community activist whose unwavering commitment to helping others has shaped the lives of countless individuals over the course of his 40-year service. A proud graduate of the University of California, Berkeley, Brian's passion for positive change is deeply rooted in his academic foundation and professional experience.
Before embarking on his lifelong journey of activism, Brian was a professional athlete, a role that not only honed his discipline and work ethic but also fueled his desire to inspire and uplift those around him. His work focuses primarily on empowering youth, advocating for better opportunities, and creating sustainable change within his community.
With over four decades of service, Brian continues to be a driving force, using his platform, experience, and determination to create lasting impacts for the next generation and to give back to the community that shaped him. His legacy is one of compassion, leadership, and an unshakable belief in the power of community.
Diaunte Thompson
Board Member
Diaunte Thompson is a highly accomplished professional in the film industry, currently serving as the Co-Founder and Head of TV/Motion Picture at Beastmode Productions. In collaboration with his producing partner Bryon Sheng and CEO Marshawn Lynch, Thompson has played a pivotal role in shaping the creative vision and success of the production company.
Thompson's directorial debut, the feature film "100 Blocks," garnered significant recognition, being selected by the American Black Film Festival (ABFF) and earning him a nomination for Best Director. This early success marked the beginning of a promising career, showcasing his talent and dedication to the craft.
Not limited to directing, Thompson has showcased his versatility as a producer and writer, contributing to the acclaimed show "No Script with Marshawn Lynch." His ability to bring unique and engaging content to the screen is further exemplified by his work on various branded projects under the Beastmode Productions umbrella. Through strategic partnerships with Skittles, Manscape, Modelo, All Birds, Midway Express Clinic, Lime Bike, ESPN, and more, Thompson has demonstrated his expertise in producing compelling and marketable content.
Thompson's industry influence extends to major events, having served as the producing partner alongside Peter Berg for a Super Bowl commercial, showcasing his capacity to deliver impactful and high-profile projects.
In his latest noteworthy project, Thompson Co-Directed and Produced the feature film documentary "SOG: The Book Of Ward," which aired on Showtime. Executive produced by LeBron James and Maverick Carter, this documentary stands as a testament to Thompson's commitment to storytelling excellence and his ability to collaborate with industry giants.
Diaunte Thompson continues to make significant contributions to the world of film and television, leaving an indelible mark with each project and solidifying his position as a dynamic force in the entertainment industry.